INDEPENDENT PRACTITIONERS ALLIANCE
"Show Me the Money"
As independent PR practitioners continue to meet the challenges of today's economy while going at it alone, knowing the right tools and resources can make all the difference towards success or struggle. Join IPA as we get out our PR tool chest filled with ideas for becoming more effective and efficient professionals. This meeting will be all about money – earning it, spending it and keeping it.
We'll be using a "think tank" and “peer sharing” format, so come prepared with at least three tools/tips to share with the group and be sure to bring contact information and web addresses for the resources you'll be sharing.
Topic will cover areas such as expenses, rates considerations and research, project value pricing and retainers, prepping for taxes, what is and isn’t generally deductable, money leaks, time tracking solutions, organizing accounts, billing, invoicing and financial record keeping, tracking, lead generation, new business generation...and anything else you think might be helpful to your fellow independent practitioners!
Facilitating our IPA think tank is Margot Black, a PR visionary, media maven, and founder of Black Ink PR.
Friday, Apr. 5, 2013
8-8:30 a.m. - Breakfast and Networking
8:30-10 a.m. - Meeting
Where: Cecconi's West Hollywood
8764 Melrose Avenue
West Hollywood, CA 90069
$15 - PRSA-LA, YP and HPRA Members
$25 - Non-Members and Guests
Includes breakfast and complimentary valet parking (gratuity extra.) Click below to register online. No cancellations or refunds after Wednesday, April 3. A limited number of walk-in registrations will be available, cash or check. To pay by credit card, you must register online by 6 p.m. Thursday, April 4.