PRSA-LA 2013 Multicultural Forum
ENGAGING MULTICULTURAL CONSUMERS - IS YOUR BRAND DOING IT RIGHT?
Earn the Right to Do Business With Hispanic Consumers
By 2015, it's estimated that the purchasing power for Hispanics will top $1.5 trillion. Multicultural marketing can no longer be a niche effort and not solely the responsibility of just the "multicultural" marketing team. Is your company prepared for the challenge?
Failure to cater to interests and address concerns particular to your different constituents will likely put your brand relevancy at risk in the coming decades. Hear firsthand from the major brands who have earned the right to do business with Hispanic consumers capturing significant market share. Find out how AT&T, Ford, New York Life and Lifetime have implemented a total market approach to marketing and how multicultural has become everyone's responsibility.
What are the areas of growth within the Hispanic market? What are the unique market nuances specific to this market? Join us for an exciting evening program and walk away with ideas you can turn into an effective outreach campaign.
- Danielle Carrig, Senior Vice President, Publicity & Public Affairs, Lifetime Television
- Rosa Esquivel, Director of Diverse Markets, AT&T
- Carlos Garcia, Corporate Vice President, New York Life
- Monica Gil, Senior Vice President, Public and Government Affairs, The Nielsen Company
- Debra Hotaling, Director, Western Regional Communication, Ford
- Sandy Jo MacArthur, Assistant Chief, Los Angeles Police Department
Patricia Perez, Principal, VPE Public Relations
Wednesday, April 24, 2013
6 - 7 p.m. Reception and Networking (Light Meal and Refreshments)
7 - 9 p.m. Evening Program, Panel Discussion, Q & A
Los Angeles Police Department
Deaton Community Auditorium
(Detached building from the new LAPD Headquarters)
Address: 100 W 1st St, Los Angeles, CA
Parking at public structures at the corner of 2nd St. and Spring St.
$45 - Members - PRSA-LA, HPRA and Black PR Society
$65 - Non Members and Guests
$20 - Young Professionals and PRSSA
Advance reservation required for guaranteed attendance; no cancellations or refunds after Friday, April 19. A limited number of walk in registrations will be available.
Sponsored by: AT&T