| PRSA Western District Conference |
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From Wednesday, April 28 2010 - 12:00am
To Friday, April 30 2010 - 11:59pm
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PRSA WESTERN DISTRICT CONFERENCE
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Western District Conference
April 28-30, 2010
Riviera Resort & Spa in Palm Springs, CA
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Dear PRSA Member,
For two days in one place, you will meet industry icons and engage in cutting-edge workshops.
Meet with Allison Samuels, national correspondent from Newsweek, Evan Hanson, online editor for Wired Magazine and representatives from other major newspapers, networks and blogs to get the inside scoop on how to navigate through the cluttered media landscape and make your story survive. Moderator Steve Hawkins, managing partner at PainePR and former West Coast Bureau Chief for U.S. News and World Report will lead us through the fast pace internet age of getting out information and making it trustworthy.
The 2010 Western District Conference will feature keynote speaker Mark Weiner, CEO of PRIME Research and author of "Unleashing the Power of PR," and two-days of a jam packed line-up of industry leaders and cutting-edge workshops.
Conference Highlights
Quantitative and Qualitative Measurement in PR
Understand the impact of your PR campaigns and data collected to support your efforts.
Speaker: Johna Burke, Senior VP, Marketing and Communication, BurrellesLuce
Get to the Root of It: How Grass Roots Community Relations Delivers Successful Results - Turning Community Leaders Into Champions
Speaker: Noelle Afualo, Manager of Public Relations, CALTROP Corporation
Public Affairs in the Brave New World
Speaker: Dan Schnur, Director, Jesse M. Unruh Institute of Politics, University of Southern California
Mastering Web Video Strategy for PR
New Techniques Strategists Can Use to Build Buzz on YouTube and Beyond
Speaker: Mike McDougall, APR, Vice President, Corporate Communications and Public Affairs, Bausch & Lomb
Program Schedule and Registration Information
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Deadline Extended to Reserve A Room
$169.00 per night (rate valid through April 15)
Riviera Resort & Spa --- Upgraded Room and Great Views!
Hotel Rate Promo Code: Public Relations Society of America
Must call in to make reservation for promo rate (760) 327-8311
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