Everybody knows the two toughest - and often most dreaded - jobs in PR are phone pitching and follow-up calls. The good news...if you know how to pitch, journalists will happily take your call. This nuts-and-bolts session will help gain the ear - and the trust - of these editorial "gatekeepers."
You will also discover:
What journalists really think as they answer your call and read your pitch
How to recognize and develop news potential of any broadcast story
What stories they want and how to pitch them
WHEN:
Wednesday, February 10, 2010
8:00 am - 9:00 am*
WHERE:
Southern California Gas Co. Tower
555 W. 5th Street (corner of 5th & Olive)
2nd Floor (Conference Room)
Los Angeles CA 90013-1011
PARKING:
Parking is available at the 5th & Olive lot across the screet from The Gas Company Tower. Additional parking is available at Pershing Square between Hill & Olive and lot located on 6th Street and Grand - (5 min. walk). Sorry, no parking validations.
COST:
$10 - PRSA-LA & YP Members
$20 - Non members/Guests
$5 - PRSSA Student members
RSVP
ADVANCE RESERVATIONS REQUIRED
Payment at the door. Check encouraged, cash also accepted. Sorry, no credit cards.
RSVP to Alfredo E. Padilla, Comerica Bank
Phone: 213-486-6222,
*Please arrive at 7:45 am. Program will begin promptly at 8:00 am.
All repeats 
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