PRSA-LA and The USC Annenberg School for Communication & Journalism

Present

The 20th Annual Kenneth Owler Smith Symposium

"LOOKING AHEAD OF THE CURVE:  PR/COMMUNICATION IN 2020"

Thursday, March 25, 2010

Join us for one of our most prestigious events of the year.

In our annual partnership with the University of Southern California's Annenberg School for Communication & Journalism, we are proud to present a keynote address delivered by Jon Iwata, senior vice president, marketing and communications for IBM, who is widely recognized as one of the most inspiring and forward-thinking leaders in the business.

Iwata will explore how historic changes in business are altering the ways in which organizations communicate, challenging many fundamental assumptions in the field of corporate communications.  He will also discuss the changing nature of work in public relations and point the way toward a new kind of communications profession, and professional.

Dean Ernest J. Wilson III will give welcoming remarks and Jerry Swerling, director of public relations studies at USC Annenberg, will moderate a panel discussion following Iwata's comments.

KEYNOTE ADDRESS

Jon Iwata

Senior Vice President, Marketing and Communications

WHEN:  Thursday, March 25, 2010

6:15 - 7:00 pm - Networking, reception and dinner buffet (bring plenty of business cards)

7:00 - 7:30 pm - Keynote address by Jon Iwata

7:30 - 9:00 pm - Panel discussion on "Looking Ahead of the Curve:  PR/Communication in 2020"

WHERE:

USC Annenberg School for Communication and Journalism

Reception at Annenberg East Lobby

Program in Auditorium

Suggested Parking:  Vermont Street Parking Plaza (PSA) - $8

Directions: http://annenberg.usc.edu/AboutUs/Visit.aspx

COST:

$35 - PRSA-LA Members

$50 - Non Members/Guests

$30 - Young Professional/Associate members & PRSSA Students

RSVP:

Space is limited, so RSVP Early

RSVP by Tuesday, March 23; add $10 for RSVP payments made after March 23.  Sorry, no refunds after March 23.

RSVP Payment Options:

-- Online at http://www.acteva.com/go/prsala  

-- Phone by credit card at 818/761-5720

-- Mail check to PRSA-LA, 11271 Ventura Blvd. #514, Studio City CA 91604

(Include name of attendees, company and email)

Note:  The event is free for USC Annenberg students and USC Annenberg Alumni.  Register at http://annenberg.usc.edu/Events/2010/100325KOS.aspx.