Navigate the Online Newsroom to Get Your Message and Organization Noticed
Who:
Steven Rosenberg, Online Editor, Los Angeles Daily News
More speakers to be announced shortly.
What:
Newspapers are declining in circulation. Consumers are now getting their news online whether it is from their computers, Iphones or Blackberrys. With this change, the expansion of online news coverage is growing. Online news coverage is now as important as getting print coverage. This session will put you in contact with the new gatekeepers of media.
You will also discover:
How online editors forecast what stories receive online coverage
How to recognize and develop online news coverage for any story
Online vs. print coverage, what is the difference and impact on stories
When:
Wednesday, April 14, 2010
8:00 to 9:00 am (Continental Breakfast will be served)
Where:
Boston Court Performing Arts Center
70 N. Mentor Avenue, Pasadena CA 91106
Parking:
Free parking on-site.
Cost:
$10 - PRSA-LA members
$20 - non members/guests
$5 - PRSSA student members
Payment by check encouraged; cash also accepted. Sorry, no credit cards.
RSVP: Alfredo Padilla, Comerica Bank, 213/486-6222,
Please arrive at 7:45 am. Program will begin promptly at 8:00 a.m.; More speakers to be announced.
