Marketing to the New America: Gaining a Share of the Trillion-Dollar Multicultural Economy
Wednesday, September 1, 2010
America is undergoing a tremendous cultural shift and with it will come a mjaor shift in consumer marketing and public relations strategies. With the 2010 U.S. Census expected to confirm a rapidly growing minority population, corporate America must re-examine its marketing programs to embraceHispanics, Asians and African Americans as the nucleus of the new "general market." In the next two to three years, the purchasing Power of this multicultural market segment is expected to top the trillion dollar mark.
How can we as PR professions adapt? Exactly what actions are necessary to better serve and communicate with these rapidly growing populations? How can a marketer garner its fair share of this exponential growth?
Moderated by ABC7 Eyewitness News Anchor David Ono, our panelists will share research, in-depth case studies and insights to help you tap into the significant buying power of multicultural markets. Hear from some of the industry's most innovative multicultural leaders on the research, client and agency side. Join us for this exceptional opportunity to network with some of the industry's most knowledgeable multicultural experts.
Moderator: David Ono, ABC7 Eyewitness News Anchor
Panelists:
David Morse, President and CEO, New American Dimensions
Luis Sahagun, Director of Media and Public Relations, Farmers Insurance
Kimberley Thompson, Senior Project Manager for Global Diversity, Starbucks
Stephan Roth, Principal of Outthink Partners, covering the LGBT market
Date: Wednesday, September 1, 2010
Time:
6:00 pm-7:00 pm - Networking Reception, cash bar, hors d'oeuvres
7:00 pm - 8:30 pm - Panel Discussion
Location:
Twist Restaurant
Hollywood Renaissance Hotel
1755 North Highland Avenue
Hollywood CA 90028
Cost:
$45 - PRSA-LA, HPRA, IABC Members
$55 - Non members & Guests of members
$40 - PRSA-LA YP/Associate members & PRSSA Student Members
All seating is theater style, on a first-come, first-served basis. If you register for 8 or more people at the same time, you will receive Reserved Seating.
RSVP Deadline: August 27, 2010. Reservations made after this date are subject to an additional $10 per person. Sorry, no refunds after August 27.
RSVP Payment Options:
1. Online at http://www.acteva.com/go/prsala
2. Phone by credit card at (818) 761-5720
3. Mail check to PRSA-LA, 11271 Ventura Blvd. #514, Studio City CA 91604 (Include name, company and email address of each attendee)
For information on sponsoring this event, please contact Stephen Chavez at
, or (310) 486-4104.
