| Cat Name — Sub Cat Name |
Title of Entry |
Presented to |
| Crisis Communications — Corporate/Business |
Zeno Group and Kia Motors America Manage Offensive Brazil-Based Ad |
Zeno Group |
| Corporate Communications — Corporate/Business |
P&G Professional Bolsters Awareness Through Thought Leadership Program |
P&G Professional ER Team and Citizen Paine |
| New Product/Service Launch — Consumer: Under $50,000 Launch Budget |
Introducing the KB Home Energy Performance Guide - an MPG-Like Rating for Home Energy Efficiency |
Allison & Partners |
| New Product/Service Launch — Consumer: Under $50,000 Launch Budget |
A Launch Fit For a Queen: The Royal Naming Ceremony of Cunard Line's New Queen Elizabeth |
GolinHarris for Cunard Line |
| New Product/Service Launch — Consumer: $50,000 - $100,000 Launch Budget |
Unleashing the Kobo eReader Touch Edition at BEA 2011 |
Rogers & Cowan |
| New Product/Service Launch — Consumer: $100,000 or More Launch Budget |
Michael Jackson The Experience Video Game Moonwalks Into Spotlight |
Cohn & Wolfe and Ubisoft |
| New Product/Service Launch — Consumer: $100,000 or More Launch Budget |
Twentieth Century Fox Home Entertainment Shatters Guinness World Record with Back-to-Back Jack Bauer in "24" DVD Launch Event |
Twentieth Century Fox Home Entertainment and Hill & Knowlton |
| Ongoing Product or Service Program — Consumer: $100,000 or More Annual Budget |
Smell Like a Man Man Campaign: Old Spice Rides Horse Into History via Twitter and YouTube |
Citizen Paine and Old Spice |
| Ongoing Product or Service Program — Consumer: $100,000 or More Annual Budget |
Hot Wheels Goes Fearless at the Indy 500 |
Ketchum and Mattel |
| Ongoing Product or Service Program — Business-to-Business |
P&G Professional Bolsters Awareness Through Inaugural Media Day |
P&G Professional ER Team and Citizen Paine |
| Cause-Related Marketing Campaigns — Corporate/Brand |
Shell Eco-marathon Americas |
Edelman Public Relations |
| Social Marketing/Influencer Marketing |
Blue Shield of California's Campaign to Prevent Medicare Fraud, Waste and Abuse |
Blue Shield of California |
| Community Relations |
Toshiba Improves Patient Care by Putting Patients First |
Ketchum |
| Community Relations |
Southern California Edison's Diversity Celebrations |
Nakatomi & Associates |
| Public Education |
Helping Hispanics Recycle: Why the Curb Matters |
Curbside Value Partnership and Hill & Knowlton |
| Public Education |
Film Works Public Education Campaign |
FilmL.A. |
| Non-Profit Campaign |
A New Brand - From the Inside Out |
Children's Hospital Los Angeles |
| Non-Profit Campaign |
Ronald Reagan Presidential Foundation Centennial Celebration |
Robert Bauer, Director of External Affairs |
| One-Time Media or Special Events — Corporate/Brand: Under $50,000 Budget |
Be Good to Your Whole Body Media Event |
The Phelps Group |
| One-Time Media or Special Events — Corporate/Brand: Under $50,000 Budget |
World of Color |
VPE Public Relations |
| One-Time Media or Special Events — Corporate/Brand: $50,000 to $100,000 Budget |
Effectively Highlighting Seafood Recommendations in a Sea of Media Coverage |
Chandler Chicco Agency and National Fisheries Institute |
| One-Time Media or Special Events — Corporate/Brand: $100,000 or More Budget |
Chase Sapphire Creates MAD Cardmember Experiences: MAD MEN Partnership |
Ketchum |
| One-Time Media or Special Events — Corporate/Brand: $100,000 or More Budget |
X-47B Unmanned Combat Air System - First Flight |
UCAS-D Integrated Communications Team |
| One-Time Media or Special Events — Non-Profit: Under $25,000 Budget |
Dozens of Reasons to Help: The Salvation Army So Cal Division Celebrates National Donut Day to Help Veterans in Need |
The Salvation Army Southern California Division |
| One-Time Media or Special Events — Non-Profit: $25,000 or More Budget |
The Annenberg Foundation PITCH: AFRICA |
Hershey Cause |
| Internal Communications/Employee Relations |
MyAmgen: Intranet Launch |
Amgen, Inc. |
| Internal Communications/Employee Relations |
Just Turn Left - Preparing Clinicians to Move into a New Hospital Building |
Children's Hospital Los Angeles |
| Multicultural Communications Program — Corporate/Brand: Under $50,000 Budget |
Southern California Edison's Diversity Celebrations |
Nakatomi & Associates |
| Multicultural Communications Program — Association/Gov't/Non-Profit Organizations |
Helping Hispanics Recycle: Why the Curb Matters |
Curbside Value Partnership and Hill & Knowlton |
| Multicultural Communications Program — Association/Gov't/Non-Profit Organizations |
South Coast AQMD's 'A World We Can Change' |
Nakatomi & Associates |
| Green/Sustainable Programs — One-Time or Special Event: Associations/Gov't/Nonprofit |
Energy Upgrade California Los Angeles County - Home Makeover Contest: "Going Green is in Your Jeans" |
Allison & Partners |
| Green/Sustainable Programs — Ongoing: Corporate/Consumer Brand |
Defining Hyundai "BlueDrive" |
Ketchum |
| Entertainment Programs — Personality, Series, Music, Film or DVD |
The Voice |
NBC Universal |
| Entertainment Programs — Personality, Series, Music, Film or DVD |
Creating a Patriotic Campaign for Billy Ray Cyrus' Buena Vista Album, "I'm American" |
Rogers & Cowan |
| Travel, Tourism, Hospitality Programs |
Cunard Royal Rendezvous Campaign |
GolinHarris for Cunard Line |
| Travel, Tourism, Hospitality Programs |
A Royal Celebration: Cunard Line's Grand Celebrations Campaign |
GolinHarris for Cunard Line |
| Pro Bono Program — Service at No Charge |
Plastics Are Forever International Youth Summit 2011 |
The Wolcott Company |
| Pro Bono Program — Community Volunteer Program |
20th Anniversary |
Lagrant Communications |
| Digital Public Relations Programs (Social Media Campaign) |
Disney Living |
Disney Consumer Products |
| Digital Public Relations Programs (Social Media Campaign) |
50 Essential Experiences: The Travel Bucket List Blog |
Princess Cruises |
| Digital Public Relations Tactics (Social Media) — Content Creation |
People Helping People Agency Blog by Chris Perez Consulting |
Chris Perez Consulting |
| Digital Public Relations Tactics (Social Media) — Content Creation |
Salt Shocker Video Series |
LA County Dept. of Public Health RENEW LA County and Rogers Ruder Finn |
| Digital Public Relations Tactics (Social Media) — Push Communications |
Plant Savvy e-newsletter |
The Monrovia Team |
| Digital Public Relations Tactics (Social Media) — Web Sites |
Braille Institute of America Web Site |
Braille Institute of America |
| Digital Public Relations Tactics (Social Media) — Web Sites |
JVS, Building a Better Web Site, One Byte at a Time |
Katherine Moore, Erin Myrick, JVS; Ethan Goldstine, Kapow Inc. |
| Writing — News Release |
Inspiring People to Better Health Through a Rose Parade Float by Kaiser |
Calvin Naito (formerly with Kaiser) |
| Writing — Feature Story |
Designing the Future of Chinese Healthcare |
The Hoyt Organization |
| Writing — Social Media |
A Prevention Success Story |
The California Wellness Foundation |
| Writing — Speeches |
The Auto Industry: New Rules, New Challenges, New Customers |
Ron Kirkpatrick and Lora Jones |
| Writing — Op-Ed |
Honoring Veterans Through Philanthropy |
The California Wellness Foundation |
| Annual Report — Non-Profit Organizations |
Weathering the Storm: TCWF's 2009 Annual Report |
The California Wellness Foundation |
| Media/Press Kits — Online Newsroom (Web-Based Content) |
Online Newsroom |
Children's Hospital Los Angeles |
| Media/Press Kits — Online Newsroom (Web-Based Content) |
TCWF Champions of Health Professions Diversity Award |
The California Wellness Foundation |
| Brochure |
How to Apply |
The California Wellness Foundation |
| Newsletter — Corporate Internal |
An Emblem of Excellence: Cunard Crest Newsletter |
GolinHarris for Cunard Line |
| Newsletter — Corporate Internal |
Keeping Lee in the Loop |
The Hoyt Organization |
| Newsletter — Non-Profit Organizations |
Vanguard |
L.A. Gay & Lesbian Center |
| Special Purpose/Creative Materials — Photography |
Cleaner Industries on the Horizon |
The California Wellness Foundation |
| Special Purpose/Creative Materials — Logo/Identity Design |
Transformation: Creating the New Children's Hospital Los Angeles Logo |
Children's Hospital Los Angeles |
| Special Purpose/Creative Materials — Logo/Identity Design |
the new zpizza - the pure one |
The Phelps Group |
| Special Purpose/Creative Materials — Video |
Ultimate Tahiti: Beyond the Wave |
Tahiti Tourisme North America Team |
| Special Purpose/Creative Materials — Teaser or Other Collateral |
Helping Hispanics Recycle: Why the Curb Matters |
Curbside Value Partnership and Hill & Knowlton |
| Media Placement — Broadcast |
Volunteers Cuddle Babies in Hospital NICCU |
Children's Hospital Los Angeles |
| Media Placement — Broadcast |
Nintendo 3DS Gets the Spotlight on "Late Night with Jimmy Fallon" |
GolinHarris and Nintendo of America |
| Media Placement — Print |
Seeing is Believing: Nintendo 3DS Front-Page Feature on Wall Street Journal Converts Readers to Believers |
GolinHarris and Nintendo of America |
| Media Placement — Print |
Creating a Local Expert out of a Pair of Libraries |
The Hoyt Organization |
| Media Placement — Online |
Nintendo Scores "The Big Interview" on WSJ.com |
GolinHarris and Nintendo of America |
| Media Placement — Online |
Scientists Bioengineer a Protein to Fight Drug-Resistant Leukemia |
The Saban Research Institute of Children's Hospital Los Angeles |
