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Mindy Gail,
Executive Director
Tel: (818) 582-3233
E-mail: info@prsala.org

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2010 PRism Awards

The 2010 PRism Awards were held November 10 in Los Angeles. Congratulations to the PRism Award winners and Award of Excellence recipients.

 

 

2010 PRism Award Winnners

Crisis Communications – Government / Associations

Shangri-La Construction Hosts Press Conference for Clinton Foundation on Humanitarian Mission Return from North Korea

Rogers & Cowan

Corporate Communications – Corporate / Business

NBC Talent and Liberty Mutual Spark a Conversation on Personal Responsibility

Liberty Mutual Group & Ketchum

Corporate Communications - Non-Profit Organizations

The Trust for Public Land:  Hollywood Goes Under Cover to Save Cahuenga Peak

Atomic PR Los Angeles

New Product / Service Launch - Consumer Under $50,000 Launch Budget

The Living Christmas Company Launch

BLAZE Public Relations

New Product / Service Launch - Consumer $50,000 to $100,000 Launch Budget

Cinnabon: From the World's Most Famous Cinnamon Roll to the World's Best Cupcake

The Rogers Group

New Product / Service Launch - Consumer $100,000 and More Launch Budget

Relaunching the Suzuki Brand with the All-New 2010 Kizashi

PainePR with American Suzuki Motor Corp.

New Product / Service Launch - Business-to-Business

Launching Ink from Chase: Delivering Big to Small Business

Ketchum & Chase Card Services

New Product / Service Launch - Non-Profit Under $25,000 Launch Budget

ROOM 23

Heather Burgett, The Burgett Group

Ongoing Product or Service Program - Consumer Under $100,000 Annual Budget

Toshiba Chief Memory Officer Media Program

GolinHarris Toshiba Team

Ongoing Product or Service Program - Consumer $100,000 and Over Annual Budget

Doritos Crash the Super Bowl IV - How Doritos Gave Consumers the Power to Change the Ad Industry as We Know It

Frito-Lay & Ketchum

Ongoing Product or Service Program - Business-to-Business

Who is the Mighty Bluebeam

Bluebeam Software, Inc.

Cause-Related Marketing Campaign – Corporate / Brand

Iams Home 4 the Holidays Continues Its Mission to Save the Lives of Homeless Pets

PainePR

Social Marketing / Influencer Marketing

Saving the Healthy Kids Program

Marissa Jimenez, L.A. Care Health Plan

Community Relations

Doubletree Hotels' Teaching Kids to CARE Program 2010

Doubletree Hotels' and Cohn & Wolfe Los Angeles

Government / Public Affairs

U.S. Army Los Angeles/Orange County Grassroots Outreach Program

U.S. Army and Weber Shandwick

Public Education

Doubletree Hotels: Exploring Trees Inside and Out Traveling Tree Museum Exhibit

Doubletree Hotels and Cohn & Wolfe Los Angeles

Non-Profit Campaign

Denim Day in LA & USA 2010

Peace Over Violence

One-Time Media or Special Events – Corporate / Brand Under $50,000

adidas miCoach Launch at Consumer Electronics Show

Hill & Knowlton

One-Time Media or Special Events – Corporate / Brand Under $50,000

AT&T/Padres Contra El Cancer Press Conference

Fleishman-Hillard

One Time Media or Special Events – Corporate / Brand $50,000 - $100,000

Lexus Family Safety Camp

Lexus Communications and Ferris Communications

One-Time Media or Special Events – Corporate / Brand $100,000 and More Launch Budget

Relaunching the Suzuki Brand with the All-New 2010 Kizashi

PainePR with American Suzuki Motor Corp.

One-Time Media or Special Events - Non-Profit Under $25,000 Budget

Don't Wait to Vaccinate! First 5 California and Sid the Science Kid Team Up to Stop the Spread of H1N1

The Rogers Group

Multicultural Communications Program – Associations / Government / Non-Profit Organizations

Generating Awareness of the Number 1 Killer of Hispanic Women

Edelman on behalf of the American Heart Association

Green / Sustainable Programs - One-Time or Special Event

Starbucks Free Coffee/Tumbler Promotion

Edelman and Starbucks Coffee Company

Green / Sustainable Programs - Ongoing: Corporate / Brand

Suck Less with iGo: Slaying Vampire Power

The Rogers Group

Healthcare Programs - One-Time Event

Diabetes Close to the Heart Premiere

Chandler Chicco Agency & Amylin Pharmaceuticals

Entertainment Programs - One-Time or Special Event

2010 BMI Pop Music Awards

BMI Media Relations: Hanna Pantle, Marlene Meraz, Kelly Barrett

Sports Programs - One-Time or Special Event

adidas, Beckham and Zidane dedicate "Footprint Fields"

Hill & Knowlton

Sports Programs - Ongoing: Organization / Corporate

World Football Challenge

Hill & Knowlton

Sports Programs – Ongoing: Organizations/Corporate

On the Road: A Social Media Series

Spirit Marketing

Travel, Tourism Hospitality Programs

Tourism Australia, U.S. Work and Play Facebook Page Engagement

Fleishman-Hillard

Pro Bono Program - Services at No Charge

BLAZE Rocks Annual White Light White Night Fundraiser

BLAZE Public Relations

Digital Public Relations Programs

"Drive-Thru Finals With Chevy"

GM Western Region Communications and Weber Shandwick

Digital Public Relations Tactics - Content Creation

Webcasting Hyundai's Auto Shows and New Vehicle Launches

Hyundai Motor America & Ketchum

Digital Public Relations Tactics - Social Networks

Tourism Australia, U.S. Work and Play Facebook Page Engagement

Fleishman-Hillard

Digital Public Relations Tactics - Push Communications

Princess Cruises: The First-Ever Twitter Press Cruise

GolinHarris & Princess Cruises

Digital Public Relations Tactics - Web Sites

The Original Farmers Market's 75th Anniversary Web Site

The Original Farmers Market, Newsom Design and Weisman Hamlin Public Relations

Writing - News Release

My Government On Demand News Release

Darryl Ryan, Time Warner Cable West Region

Writing – Speech

2010 Nintendo E3 Expo Presentation Speech

GolinHarris & Nintendo of America

Writing - Feature Article

Masters of Modern Retail Design

The Hoyt Organization

Annual Report – Corporate / Business

Fruits of Our Labor: Calavo Growers, Inc. 2009 Annual Report

FoleyFreisleben LLC & MC-Brand Studios

Annual Report - Non-Profit Organizations

JVS 2009 Annual Report "Reinvention"

Katherine Moore, Melissa Jarvis-Prieto, Erin Myrick:  JVS and John Espinoza: Green Street Advertising

Media/Press Kits – Print

United States of Tara Season 2 Press Kit

Showtime Networks, Inc.

Brochure – Corporate / Brand

Mighty Bluebeam's Comic Book Brochure

Bluebeam Software, Inc.

Brochure - Non-Profit Organizations

JVS Scholarship Fund: The Path to Career Success Begins with Education

JVS:  Melissa Jarvis-Prieto, Katherine Moore; Green Street Ads: John Espinoza, Cara Geyser

Newsletter - Corporate Internal

iolo insider: Successful Newsletter Elevates iolo 16 Spots on Best Places to Work in LA List

iolo technologies

Newsletter - Corporate External

Plant Savvy e-Newsletter

The Phelps Group, The Monrovia Team

Newsletter - Non-Profit Organizations

Vanguard

L.A. Gay & Lesbian Center

Special Purpose / Creative Materials – Video

The Funny Truth About Credit

Edelman and Experian

Special Purpose / Creative Materials - Teaser or Other Collateral

Fossil Fighters Product Mailing

GolinHarris & Nintendo of America

Special Purpose / Creative Materials - Audio-Visual Presentation / Communications

Reinvention

Katherine Moore, JVS and JB Letchinger, JBL Films

Media Placement – Broadcast

Hyundai Profile:  CBS Sunday Morning

Hyundai Motor America & Ketchum

Media Placement – Print

The Toughest Car Company of Them All

Hyundai Motor America & Ketchum

 

2010 Award of Excellence Recipients

Corporate Communications - Corporate/Business

Signaling Polaroid's Relaunch by Going Gaga at CES

Atomic PR Los Angeles

New Product/Service Launch - Consumer $100,000 and More Launch Budget

After 125 Careers, Barbie Gets Her Geek On

Ketchum West: Michelle Chidoni, Stefani Green, Deanne Yamamoto, Angela Fernandez, Chad Nishimura, Susan Peters, Amanda Hollinger

New Product/Service Launch - Business-to-Business

Gen7 Integrated Marketing Campaign

The Phelps Group, The AMS Team

Ongoing Product or Service Program - Consumer Under $100,000 Annual Budget

"Best of Tours"

GM Western Region Communications and Weber Shandwick

Ongoing Product or Service Program - Consumer $100k and Over Annual Budget

Wonderful Pistachios: From FDA Recall to Unprecedented Sales in Eight Months

Roll International for Paramount Farms

Ongoing Product or Service Program - Business-To-Business

Lee & Associates' 2009-2010 PR Program

The Hoyt Organization

Ongoing Products or Service Program – Non-Profit Under $25K

Metro Neighborhood Poster Series: Little Tokyo, Expo Park/USC and Gardena

Los Angeles County Metropolitan Transportation Authority

Cause Related Marketing Campaign - Non-Profit

Access for Media

American Federation of Television and Radio Artists

Social Marketing

Get Connected Closing California's Digital Divide

Hill & Knowlton and the California Emerging Technology Fund

Government/Public Affairs

Taking the Gold Line from Funding to Groundbreaking

Consensus, Inc.

Public Education

Denim Day in LA & USA 2010

Peace Over Violence

One-Time Media or Special Events - Corporate/Brand Under $50,000 Budget

Shangri-La Construction Hosts Press Conference for Clinton Foundation on Humanitarian Mission Return from North Korea

Rogers & Cowan

One-Time Media or Special Events - Corporate/Brand - $50,000 to $100,000 Budget

Market Memories, 75th Anniversary of the Original Farmers Market in LA

Bravo Productions

One-Time Media or Special Events - Corporate/Brand $100,000 Budget or More

Wii Sports Resort Launch Event

GolinHarris & Nintendo of America

One-Time Media or Special Events - Non-Profit - Under 25,000 Budget

City of Riverside Destination Marketing Campaign Unveiling Event

Paolucci Communications Arts

One-Time Media or Special Events - Non-Profit - $25,000 Budget or More

Fruit and Veggie Fest 2010

Network for a Healthy California and PainePR

Internal Communications/Employee Relations

Branding Website

Childrens Hospital Los Angeles Marketing Communications Department

Multicultural Communications Program - Associations/Government/Non-Profit Organizations

Bahamas in LA

Lagrant Communications

Green/Sustainable Programs - Ongoing: Corporate / Brand

Gen7 Integrated Marketing Campaign

The Phelps Group, The AMS Team

Healthcare Programs - One-Time Event

Saving the Healthy Kids Program

Marissa Jimenez, L.A. Care Health Plan

Entertainment Programs - One-Time or Special Event

Bahamas in LA

Lagrant Communications

Entertainment Programs - Personality, Series, Music, Film or DVD

New Hollywood: Rogers & Cowan Launch of First Completely Interactive Entertainment Property

Rogers & Cowan

Travel, Tourism and Hospitality Programs

Slyders Water Playground Grand Opening

Purry Communications Group

Pro Bono Program - Services at No Charge

Facilitating Free Access to Care to Thousands of Angelenos

Edelman and LA Care Health Plan on behalf of Remote Area Medical

Digital Public Relations Programs Social Media

Degree Men Siempre Enfrenta el Reto (Always Take on the Challenge)

Degree Men & The Axis Agency

Digital Public Relations Tactics - Content Creation

First 5 LA's ECE HSR Program Student PSA's

VPE Public Relations

Digital Public Relations Tactics - Social Networks

Now Boarding - Cunard's Virtual Voyage to the Mediterranean

GolinHarris & Cunard Line

Digital Public Relations Tactics - Push Communications

A Pitch in Less than 140 Characters

The Hoyt Organization

Digital Public Relations Tactics - Web sites

TheFutureIsElectric.com

GM Western Region Communications and Weber Shandwick

Word-of-Mouth Marketing - General Word-of-Mouth Marketing Program

Colour Box Hits The Road

The Hoyt Organization

Writing - News Release

Beat the Traffic News Release

Darryl Ryan, Time Warner Cable West Region

Writing – Speech

Cars: Enriching Our Lives, Our Economy and Our Future

Toyota Motor Sales USA, Ron Kirkpatrick

Writing - Feature Story

Building Muscle to Reach the Underserved, Grantee Magazine, Spring 2010

The California Wellness Foundation

Annual Report - Corporate/Business

2009 Community Report

Anna Parra, Time Warner Cable West Region

Media/Press Kits – Print

The Big C Press Kit

Showtime Networks, Inc.

Media/Press Kits - Digital/Electronic (CD/USB Drives)

Mighty Bluebeam's Paper-Blasting Press Kit

Bluebeam Software, Inc.

Media/Press Kits - Online Newsroom (Web-based Content)

Time Warner Cable SoCal Newsroom

Darryl Ryan, Time Warner Cable West Region

Brochure - Non-Profit

First 5 LA's ECE HSR Program Brochure

VPE Public Relations

Newsletter - Corporate Newsletter

Lee & Associates Newsletter

The Hoyt Organization

Newsletter - Corporate External

Blue Shield of California Healthy Families Member Newsletter

Blue Shield of California Healthy Families Program

Newsletter - Non-Profit Organizations

Blue Shield of California Healthy Families Member Newsletter

Blue Shield of California Healthy Families Program

Special Purpose/Creative Materials - Graphic Illustration

Metro Neighborhood Poster Series:  Little Tokyo, Expo Park/USC and Gardena

Los Angeles County Metropolitan Transportation Authority

Special Purpose/Creative Materials - Logo/Identity Design

Beaumont Gitlin Tashijan Corporate Identity Package/Tagline

Berbay Corp.

Special Purpose/Creative Materials – Video

LA County Tobacco Control and Prevention Program - LA Sparks PSA

The Rogers Group

Special Purpose/Creative Materials - Teaser or Other Collateral

Diabetes Close to the Heart - Play Program

Chandler Chicco Agency & Amylin Pharmaceuticals

Media Placement – Broadcast

BMI's How I Wrote That Song

BMI Media Relations: Hanna Pantle, Marlene Meraz, Kelly Barrett

Media Placement – Print

BMI's Most Played Songs in American Pro Sports

Broadcast Music, Inc Media Relations: Jerry Bailey, Hanna Pantle

Media Placement – Print

adidas World Cup Match Ball in Wall Street Journal

Hill & Knowlton

Media Placement – Online

Chris Cooper, CEO

The Hoyt Organization