The Global Nature of Los Angeles PR: PRSA Reveals the City’s Industry Diversity

PRSA-Los Angeles Chapter Programs -- 2013 Calendar

 January

 “State of the State: Discover Secrets to Remaining Relevant in 2013”

An insider’s view of what’s ahead and how PR maintains its place of prominence in an organization, featuring a panel of experts representing some of Los Angeles’ biggest industries, agencies and nonprofits.

February

“The Convergence of Hollywood and Brands: Celebrities, Endorsements and Beyond”

A close look at how the world’s top brands are marrying their products with entertainment to create a winning formula for business success, with case studies of well-known campaigns presented by the great minds behind them.

March

“Controlling Crises in the Digital Age: Case Studies and Lessons Learned”

A program that takes crisis management into the world where it lives and moves at lightning speed, showcasing best practices and tools used by the experts in the field.

April

“Diversity & Inclusion: What You Don’t Know Will Hurt You”

This special workshop, featuring a nationally renowned trainer and CNN expert commentator, delves into the best practices of America’s top companies in the area of diversity and inclusion, and how you can build an authentic program in your own organization.

May

“ConneXions" Mixers - Wed., May 8

June

“Marketing the Many Faces of Health”

Southern California’s leading healthcare professionals gather to share PR success stories across all areas of the industry from healthcare systems and hospitals, to big name pharmaceuticals and medical devices.

July

“Good Taste: A Look at Food & Hospitality PR in Los Angeles”

In one of the world’s most famous cities for top chefs, high-glamour hotels and celeb-laden nightclubs, this program features the people who conjure up big promotions and magical moments that keep their clients front and center, and relevant.

August

“The Sporting Life: The PR Challenges and Opportunities of Southern California Teams”

A dynamic luncheon program featuring the PR leaders of Southern California’s legendary professional sports teams who will discuss what it takes to promote and manage their brands in the glare of the media spotlight.

September

“Corporate Communications: Senior Roundtable”

An exclusive invitation-only event for senior level PR practitioners featuring top corporate communications executives from some of the most prominent companies in the country, in a high-level discussion of top issues of concern to the C-Suite.

“Getting in the Gamification Game: The Experts Weigh in”

A lively panel discussion on the phenomenon of gamification and how early adopter companies have leveraged the concepts and mechanics of gaming to catapult their business to record growth.

October

“Non-Profit PR Success”