Honor presented annually at PRSA-LA's PRism Awards for distinguished service to the profession, excellence either for a single program or for outstanding career achievements.

Honorees include:
2010    Don Spetner (Executive Vice President, Korn/Ferry International) 

2009    Daryl R. McCullough (CEO, PainePR)

2008    Bill Imada (Founder, Chairman and CEO, IW Group, Inc.)

2007    Ron A. Hartwig (Vice President, Communications, J. Paul Getty Trust)

2006    David Olson (Sr Vice President Corporate Communications, Health Net)

2005    Richard Licata (Executive Vice President, Entertainment Public Relations, Showtime)

2004    Greg Waskul, APR (President & CEO, Waskul World Wide Communications)

2003    Rhoda Weiss, PhD, APR Fellow PRSA (Marketing & Public Relations Consultant)

2002    Joann Killeen, APR Fellow PRSA (President, Killeen Furtney Group)

2001    Joe Cerrell (Co-Founder, Cerrell Associates)

2000    Jerry Swerling (Director, PR Studies and Strategic PR Center, USC Annenberg School of Communications and Journalism) 

1999    Lynne Doll

1998    David H. Simon, APR, Fellow, PRSA

1997    Nat Read, APR, Fellow PRSA

1996    Martin M. Cooper, APR

1995    Tomas Harrison, APR Fellow PRSA

1994    Bill Duke, APR, Fellow PRSA

1993    Tom Sanger, APR, Fellow PRSA

1992    Sue Bohle, APR, Fellow PRSA
1991    Ronald Rogers

1990    Melvyn S. Rifkind

1989    Lloyd B. Dennis

1988    Kirk Hallahan

1987    Richard Tyler, APR, Fellow PRSA

1986    Cliff Dektar, APR, Fellow PRSA

1985    Ralph Wright

1984    Stephen Baer, APR, Fellow PRSA

1983    Ward Stevenson

1982    Richard K. Moore

1981    David Hurford

1980    Hank Reiger

1979    Robert Garrick

1978    Don Hoyt

1978    Martin Seifert

1977    Roger Beck

1976    Jack Heeger

1975    Ben Wahrman

1974    Hal Shawlee

1973    Clyde Tussey

1972    Joe Roos

1972    Kenneth O. Smith

1971    Wallace Jamie

1970    Frank Sullivan

1969    Pat Penney

1968    H. Dixon Trueblood

1967    Robert Wolcott

1966    John Canaday

1964    Burns Lee