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2009 PRSA-LA
Board of Directors
PRESIDENT
The Celebrity Source
PRESIDENT-ELECT
Eric Moses
Director, Comm. & Public Affairs
Occidental Petroleum
VICE PRESIDENT/TREASURER
Kathleen Dunleavy
Communications Lead Mgr.
West Region, Sprint Nextel
Kimberly Cohn
Director, Mktg. & Comm.
Easter Seals Southern California
VICE PRESIDENT
Bob Gold
President
Bob Gold & Assoc.
VICE PRESIDENT
Brian O'Connor
Director, Marketing & Public Relations
Cunard Line
VICE PRESIDENT
Alfredo Padilla
Vice President, Corp Comm.
Comerica Bank
Western Market
DIRECTORS
Erik Deutsch
Principal
ExcelPR Group
Holly Ferris
President
Ferris Communications
Gregory Jenkins, APR
Partner
Bravo Production
Meg Mc Donald, APR
Owner/CEO
Mc Donald Media Services
Josefina Mora
Marketing Director
Playhouse District Association
Sallie Olmsted, APR
Executive Vice President
Rogers & Cowan
Keith R. Pillow, APR
President & Principal
Caddy Marketing & Communications, Inc.
Stefan I. Pollack
President
The Pollack PR Marketing Group
Kerry Slaughter
Chandler Chicco Agency
Phyllis Tucker
Senior Vice President
Hill & Knowlton
Robert J. Wolff
Corporate Communications
Bank of the West
ASSEMBLY DELEGATES
Michael J. Furtney, APR, Fellow PRSA
Principal
Killeen Furtney Group
Peter Hidalgo, APR
Director of Govt. Relations
Time Warner Cable
Daryl R. McCullough
CEO
PainePR
Ron W. Roecker
President
Enfluence Group
Dawn Wilcox, APR
General Manager, L.A.
Allison & Partners
Denis Wolcott, APR
President
The Wolcott Company
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Resource Links
Job Listings
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L.A. Connect
is published by
PRSA-LA
11271 Ventura Blvd. #514
Studio City, CA 91604
Phone: 818-761-5575
prsala@aol.com
www.prsala.org
Erik Deutsch
Editor
323-851-2455
erikd@excelpr.com
Philip Sokoloski
Assoc. Editor
213-977-8630
(c) 2009 PRSA-LA
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The Los Angeles Area Chapter of the Public Relations Society of America is comprised of more than 500 public relations professionals representing many L.A.-area corporations, public relations agencies, independent practitioners, educational institutions and nonprofit organizations.
Our diverse membership benefits from PRSA-LA's educational and networking opportunities, as well as services such as job listings, referral programs, internship opportunities, chapter meetings and other resources.
Milestones
1948
PRSA-LA incorporated as one of PRSA's first five founding chapters. Bob Roberts elected first chapter president.
1955
PRSA-LA hosts the national PRSA Annual Conference. More than 1,100 PR pros attend at the Ambassador Hotel.
1964
PRSA-LA holds the first annual PRism Awards competition and banquet.
1965
PRSA-LA elects its first woman president, Pat Penney.
1970
PRSA-LA Executive Director Barbara Shore is hired to run the chapter's day-to-day operations - a position she still holds 38 years later.
1985
PRSA-LA awards the first Joseph Roos Award to recognize PR professionals who have demonstrated extraordinary community service.
1988
PRSA-LA members Eric Stoltz and Tom Trevett form PRSA's first Young Professionals (YP) section.
1989
PRSA-LA awards the first Don Perkins Grant to fund PR services for worthy nonprofit organizations.
1990
PRSA-LA and the Annenberg School for Communication hold the first Kenneth Owler Smith (KOS) Symposium named after the beloved USC professor.
2003
PRSA-LA holds its first IPG (Independent Practitioners Group) Meeting.
2004
PRSA-LA Board Member Dawn Wilcox, APR stages the first Quality Time with PR Minds event and creates a model program for assisting nonprofits that is emulated by other PRSA chapters.
2008
PRSA-LA Celebrates its 60th Anniversary with the largest gathering of past presidents in the chapter's history. More than 20 past presidents chronicle their recollections about the history of the chapter.
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Greetings!
 This is my final letter as president of PRSA-LA. While most presidents serve for one year, I had the unusual opportunity to serve for two. I'm grateful for this extra time because it enabled me to fulfill several key goals, such as increasing diversity and creating a clear path for members to pursue chapter leadership.
I'm pleased to report that 11 very active committees have been established over the past two years to provide members with a range of new leadership opportunities. We also made significant progress in terms of increasing diversity on the board of directors and in our various committees. We made sure that PRSA-LA event speakers represented a cross section of our profession, and we developed several joint initiatives with HPRA (the Hispanic Public Relations Association) and other community groups. While there's still much work to do in this regard, we have instilled front-of-mind awareness for the need to build diversity at every level.
Despite the economic downturn, PRSA-LA added nearly 100 new members this year! We kept event fees at 2004 levels to help ensure a consistently high number of attendees. We also saw a record number of PRism Award entries. In addition, this year's "Quality Time With PR Minds" event drew the largest ever group of PR professionals eager to donate their time to help worthy non-profits.
None of this could have been accomplished without our dedicated board of directors. They are some of the finest thought leaders in the industry. They're also a fun bunch of people, many of whom have become personal friends. I thank them from the bottom of my heart for their commitment, support and leadership. I also thank our Executive Director, Barbara Shore, who with 39 years of service is the unfaltering glue that holds our chapter together. She has been my safety net and mentor for the past two years.
I'm happy to pass the leadership baton to Eric Moses, your 2010 president, and I hope that he finds the experience as rewarding and enjoyable as I have over the past two years. Thank you and happy holidays!
Rita Tateel, PRSA-LA President
President, The Celebrity Source, Inc.
PRSA@CelebritySource.com
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2009 Holiday Mixer
Benefiting Grandparents as Parents
Wednesday, December 9th
Wokcano Cafe, Santa Monica
6:00 pm - 9:30 pm
You're invited to party in style with PRSA-LA as we pull out all the stops for this year's Holiday Mixer!
We'll indulge in all sorts of holiday cheer while helping to support Grandparents as Parents (G.A.P.), a local non-profit that provides programs and services to grandparents caring for at-risk children.
 You'll enjoy great food, raffle prizes and networking. We'll even have fortune tellers on-hand to tell you what's in store for 2010. So come out and party with friends to support a worthy cause.
And don't forget to bring a new unwrapped gift (worth at least $10) for newborns to youths 18 years of age. Gifts for teens are especially needed.
 Space is limited, so RSVP today! The RSVP deadline is December 7th.
For more info and to register, visit the events page on PRSA-LA's Web site.
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Want to Attract New Clients?
Get Listed in PRSA-LA's 2010 Referral/Resource Directories
It's that time of the year again...
PRSA-LA is preparing to publish the annual "PR Agency & Independent Practitioner Referral Directory" and its companion "PR Support Services Resource Directory."
These online directories are uniquely valuable resources for helping PR pros and service providers connect with prospective clients.
NEW FOR 2010 - For the first time, you can include your logo and/or paragraph-long description (up to 150 words) about your services. Listings will remain posted throughout 2010 and available for viewing under the heavily visited PR Services tab on PRSA-LA's Web site.
The deadline to submit your listing is December 1st. For more information, please call 818/761-5575 or e-mail prsala@aol.com.
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And the Winner Is...
2009 PRism Awards Wrap Up
 PRSA-LA recently presented its 45th Annual PRism Awards to honor excellence in public relations throughout the L.A. region.
Ketchum Los Angeles took home the President's Award for the most overall trophies (nine PRisms and six Awards of Excellence). The agency also won the Best of Show Award for its work with Mattel on the "Barbie Celebrates 50 Fabulous Years" campaign.
The coveted Public Relations Professional of the Year Award went to PainePR CEO Daryl McCullough for his leadership and award-winning career spanning nearly 25 years.
The Citizen of the Year Award went to Homeboy Industries Executive Director Father Greg Boyle for his efforts to create what has become the nation's largest and most successful gang intervention program.
The awards banquet was hosted by KTLA's Kurt "The Cyber Guy" Knutsson. Special thanks to all of the event sponsors and the Pittsburgh Chapter of PRSA, which judged the 298 entries submitted in 60 categories.
Visit PRSA-LA's Web site for a complete list of 2009 PRism Award Winners. Photos of the event are also available.
Photo: Rita Tateel, PRSA-LA president with Daryl McCullough (left) and Kurt Knutsson
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MEMBER/AGENCY NEWS
Do you or a colleague have professional news to share? Did you get promoted or receive an honor or award? Did your agency win new business? If so, let us know so we can share the good news with your fellow PRSA-LA members.
Please e-mail info to L.A. Connect Editor Erik Deutsch at erikd@excelpr.com or Assoc. Editor Philip Sokoloski at psokoloski@filmla.com.
Berkhemer Conquers Weekend Airwaves
 "2 Minutes With" - the daily small business radio report co-hosted by Betsy Berkhemer-Credaire and her pal Renee Fraser - has expanded to include an hour-long program called "2 Minutes & More with Betsy and Renee" that airs Sundays on KFWB-AM (980) at 1:00 pm.
The new hour-long program provides in-depth coverage of the issues that affect entrepreneurs. The hosts also share personal insights based on their combined 55-plus years of experience as business owners. Betsy is a PR industry veteran and co-owner of Berkhemer Clayton Executive Search, while Renee is president of Fraser Communications.
The original "2 Minutes With" report launched in June and continues to air weekdays on KFWB at 8:56 am and on KNX-AM (1070) at 8:26 am. More information is available at www.2minuteswith.com.
Hidalgo Heads Govt. Relations at Time Warner Cable
 PRSA-LA Past-President Peter Hidalgo, APR recently joined Time Warner Cable as the company's new director of government relations. He brings more than 20 years of public and private sector experience to his new post at California's largest cable operator. He previously served as chief of staff for L.A. City Councilmember José Huizar, and as press secretary for Mayor Richard Riordan. He also held leadership positions at Sempra Energy and Metrolink.
Pollack Helps Launch Pocket Radar
 The Pollack PR Marketing Group (PPMG) has been tapped to handle PR for the launch of Pocket Radar - the world's first palm-sized speed tracking device. By using Doppler technology, Pocket Radar provides consumers with an accurate, real-time measurement of the speed of any moving object with just the touch of a button. The device, which is the size of a credit card, will be introduced in January at the 2010 International Consumer Electronics Show (CES) in Las Vegas.
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Member Milestones
Myers Runs for the Record!
 For the fourth consecutive year, 91 year-old Julian Myers, APR has dominated track and field events at the Huntsman World Senior Games in St. George, Utah.
The entertainment PR icon participated in six marquee events while competing against seniors from around the world. He came in first in the long jump, javelin and 3,000 meter run, for which he holds the record for men 85 and older. As for the other three events (the 50, 200 and 800 meter races), Julian came in a strong second.
Julian approaches the games like a man on a mission, and credits his stamina to competing in the name of AmigoDay - a project he co-founded with his wife to encourage people to devote the first Sunday of every month to forming new friendships. He has completed 25 marathons all over the world, and plans to run the 2010 L.A. Marathon on March 31st.
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 Mark Your Calendar
December 9
PRSA-LA Holiday Party
Wokcano Cafe, Santa Monica
December 16
Young Professionals
Year-End Mixer
Location TBA
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Making the Grade
Pepperdine's Revitalized PRSSA Chapter Gives Students a Head Start
 Over the past year, the previously defunct Pepperdine University chapter of PRSSA (the Public Relations Student Society of America) has grown to become one of the most active and dynamic chapters in the nation.
It currently boasts more than 40 members, a monthly newsletter and a student-run PR firm called ExPRess PR, which provides pro-bono services to local non-profits. Rachel Friedman, the chapter's president and PR firm director, launched the agency to help students gain hands-on experience while providing a service to the community.
The chapter has also begun hosting a range of events to build stronger ties with PRSA-LA and the PR industry at-large. Once such event was a recent speed networking session that matched 12 senior PR pros with Pepperdine students eager to network and practice their elevator pitch.
More information about the Pepperdine PRSSA chapter is available on the chapter Web site.
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| Welcome New Members
PRSA-LA welcomes the following new members:
| Chad William Burkart
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Emilie Marie Chan
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Jennifer D. Floto
University of Southern California
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Wayne Gears
Spirit Marketing
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Paul C. Jeffers
The Jeffers Company
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Leah Chanel Johnson
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Aimee Lakotas
Zumablue
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Gerald Timothy Lynch
California State Polytechnic University, Pomona
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Melissa Pugash
Melissa J. Pugash & Associates
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Brenna Robinson
GolinHarris
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Tim Scerba
GolinHarris
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Brian Shaffer
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Tod Michael Tamberg
Archdiocese of Los Angeles
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Marina Terteryan
Alfred Music Publishing
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Lt. Anastacia Visneski Thorsson
United States Coast Guard
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Benjamin Upham
Upham Public Relations
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Attention Employers!
PRSA-LA Job Listings
The job listings section of PRSA-LA's Web site is a great resource for reaching qualified PR professionals seeking employment. Listings are free to post, and remain on the site for 30 days (renewable upon request). Click here to post a job.
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