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FREQUENTLY ASKED QUESTIONS: 1. What does APR mean? Accredited in Public Relations, a voluntary certification program for public relations professionals, administered by the Universal Accreditation Board. 2. Who is eligible? Any member of UAB participating organizations, including PRSA, with five years or more experience as full-time practitioner or teacher of public relations. 3. What is the cost? The fee is $385 plus a $25 application fee (waived if candidates pay in full at the time of application); PRSA offers a $110 rebate to members on completion of the examination. 4. How long does accreditation take? Preparing for the Readiness Review panel, required to proceed to the examination, may take several months, depending on individual study habits; once a candidate passes Readiness Review, he or she has one year to take the online final examination at one or more than 300 Prometric Testing Centers in the United States, Canada and Puerto Rico. 5. What is the Readiness Review panel? A one-to-two-hour review of a candidate's experience and understanding of the theories, techniques and history of public relations, including presentation of a campaign or project for which the candidate had a key responsibility. Answers to many other questions about Accreditation may be found on the PRSA national web site, www.prsa.org. |