|Don Perkins Community Service Grant|
Public Relations Society of America, Los Angeles Chapter (PRSA-LA)
Inviting Non-Profit Organizations to Apply for a Grant to Fund PR Programs
2012 Grant Amount is $10,000
About the Grant
For more than 20 years, non-profit organizations in Southern California have received grants to help defray costs related to their public relations activities, thanks to a Community Service Fund created by an endowment from the late Don Perkins, a long-time Los Angeles public relations practitioner and journalist.
The Public Relations Society of America's Los Angeles Chapter (PRSA-LA) administers the program and will present the annual grant to representatives from the chosen non-profit organization at the PRism Awards Show on November 7 at the Grand Ballroom and Hollywood & Highland.
Click here to access the Application Form. The deadline to apply for the grant is September 14, 2012.
Judging of the applications is conducted by a panel of LA-based senior public relations professionals who are members of the PRSA-LA Chapter. The panel makes a recommendation to the PRSA-LA Board of Directors. PRSA-LA members interested in serving on the judging panel should contact Board Member and Committee Chairperson, Stephan Roth at or by calling 323-951-0059.
The endowment requires that the applying charity be supported by a PRSA-LA member in good standing, or any counseling firm or agency that has at least one member holding current membership in PRSA, to conduct the public relations program. If an organization's public relations representatives are not PRSA-LA members, the non-profit organization may still apply and the grant committee will recruit a PRSA-LA member to volunteer to oversee the public relations program. The appointment of this individual will be made, if needed, after the grant has been awarded.
Grant funds may be used to pay for relevant public relations activities, including:
Non-profit organizations providing services or programs (except those of an exclusively religious nature such as churches and religious institutions) located throughout PRSA-LA's chapter area are welcome to apply. This includes organizations registered as a 501(c)3 in the State of California that reside in these areas: Los Angeles County, Santa Barbara County, Ventura County and Kern County.
Applicants will be asked to provide a copy of their IRS tax-exempt qualifications letter, as well as their most recent annual report and a copy of their articles of incorporation.
Direct questions and mail or email application and supporting materials to:
PRSA-LA, Don Perkins Grant Committee
11271 Ventura Blvd., No. 376
Studio City, California 91604
or by calling 323-951-0059
Application deadline is September 14, 2012. All applications and supporting documents must be received by this date.
2011 Winner: Los Angeles Center for Law and Justice
For 40 years, LACLJ has fought for the rights of families facing the greatest barriers to justice. Located in Boyle Heights, LACLJ provides a range of free legal services, advocacy and education to low-income families in the most underserved areas of Los Angeles. LACLJ’s current programs focus on family and housing law, with a priority for victims of domestic violence and their children. Examples of our work include assisting victims of domestic violence in obtaining restraining orders and custody rights, helping tenants facing eviction to stay in their homes, and representing victims of crime who have cooperated with law enforcement to access immigration benefits. With special programs designed for teens, young parents and undocumented families with children, LACLJ is dedicated to providing culturally competent, bilingual and holistic services to empower clients to become agents of change.
LACLJ believes that justice should not be determined by wealth, citizenship, language, or age, and serves all of its clients with the dignity that they deserve. The long-term results of our services are decreased homelessness, increased family stability, and safe, violence-free homes for children. To learn more about our work, visit www.laclj.org.
2010 Winner: The Volunteers of the Burbank Animal Shelter
Since 1994 this non-profit animal service agency has been devoted to providing medical, social, behavioral and financial care for animals at risk. The shelter is determined to eliminate animal homelessness in the Burbank community. Their volunteers are committed to educating the community about the benefits of spay/neuter, proper pet care and pet adoption. The volunteers have also set up a successful medial program, senior pet therapy program and kitten foster program.
The Volunteers of the Burbank Animal Shelter grant proposal was selected among all the applicants based on its merits, which included a clear public relations strategy with measurable goals and purpose, a time plan sufficient for achieving its objectives and its budget was deemed cost-effective.
The PRSA-LA Don Perkins Grant will allow the Animal Shelter to refresh and improve the quality and effectiveness of its outdated Website, www.basv.org, to make it user-friendly which is a key driver of fundraising, increasing the volunteer corps and awareness for the organization.
2009 Winner: Grandparents As Parents
Grandparents As Parents (GAP) is a grassroots organization founded in 1987 in response to the rising tide of abandoned children created by the drug epidemic and other societal issues. The organization was launched by a dedicated clinical social worker who recognized the need for support services targeting kinship families, when her own family was impacted. GAP offers a successful diversion program that keeps children out of the foster care system by providing cost-free, community-based support programs that meet the physical and mental health and financial needs of these families while serving as an educational and informational resource for government institutions and officials on the needs of caregiver-headed families.
The Grandparents As Parents grant proposal demonstrated the necessity of a comprehensive public relations program as an integral part of an organization's strategic growth plan. The Grandparents As Parents grant proposal also presented a compelling case for the need to provide a more formalized and consistent stakeholder outreach effort in order to support an expanding infrastructure, consequently allowing them to build further client capacity, a key component of their strategic growth plan.
To learn more about Grandparents As Parents, visit online at www.grandparentsasparents.org
2008 Winner: House of Ruth, Claremont
Established in 1977, House of Ruth grew out of the dissertation project of a Claremont Graduate University student who advertised a telephone “hotline” to provide information and referrals to victims of domestic abuse. Operating from her kitchen table, she evoked an immediate and overwhelming response. From that modest beginning, House of Ruth has emerged a significant provider of shelter, community education, and a range of supportive services for battered women in eastern Los Angeles County. Their scope of services is broad. Trained personnel operate a 24-hour Hotline to provide crisis intervention, information, and referrals.
2007 Winner: Step Up On Second
2006 Winner: Child Care Resource Center
2005 Winner: Familia Unida Living with Multiple Sclerosis
The 2005 grant was awarded to Familia Unida Living with Multiple Sclerosis . Since 1998, Familia Unida was the first bilingual Multiple Sclerosis non-profit providing programs and support services targeted to Latinos diagnosed with the debilitating disease. The organization has served over 13,000 multilingual and multicultural individuals in the greater Los Angeles area with the goal to enlighten, educate, and unite families affected by Multiple Sclerosis and other debilitating diseases in culturally diverse communities.
Familia Unida is the first non-profit to win the PRSA-LA Don Perkins Grant twice. They won previously in 2000. A judging committee comprising seven seasoned public relations professionals reviewed 38 outstanding proposals.
2004 WomenShelter of Long Beach
2003 Foothill Family Services
2002 United in Harmony/Camp Harmony
2001 Valley Community Clinic
2000 Family Unida Living With Multiple Sclerosis
1999 Hollygrove Home for Children
1998 Western Region Asian Pacific (WRAP) Agency
1997 Dramatic Results
1996 Etta Lee Home
1995 Mar Vista Family Center
1994 L.A. Shanti
1993 The Serra Project
1992 The Sycamores
1991 St. Vincent Meals on Wheels
1990 Angels Flight
1989 Options House