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KETCHUM Earns PRSA-LA 2009 President’s Award
for Most Wins at 45th Annual PRism Awards
Homeboy Industries’ Father Greg Boyle Honored as Citizen of the Year and
PainePR CEO, Daryl McCullough Honored as PR Professional of the Year
Los Angeles (Oct. 29, 2009) – The Public Relations Society of America’s Los Angeles Area Chapter (PRSA-LA) presented its 45th Annual PRism Awards on Oct. 22 at the Hollywood Renaissance Hotel to honor excellence in public relations. Ketchum Los Angeles earned the President’s Award for winning nine PRism Awards and six Awards of Excellence. The Pittsburgh Chapter of PRSA, which judged the 250 entries, awarded Ketchum with the Best of Show award for the agency’s work with Mattel on “Barbie Celebrates 50 Fabulous Years” campaign. Mattel also took home the coveted PR Team of the Year Award for the same campaign.
 Pictured: Deanne Yamamoto, Ketchum Senior Vice President (center) with Brian O’Connor (left) and Dennis Kaiser (right) PRSA-LA PRism Awards Co-Chairs
PRSA-LA’s president-elect Eric Moses presented Los Angeles-based Homeboy Industries founder and Executive Director Father Greg Boyle with the Citizen of the Year Award for his work in creating the largest and most successful gang intervention program in the country.
 Above: Father Greg Boyle, founder, Homeboy Industries.  Pictured: Father Greg Boyle with Rita Tateel, PRSA-LA president (right) and Eric Moses, PRSA-LA president-elect (left). PainePR Chief Executive Officer Daryl McCullough was honored as the chapter’s Public Relations Professional of the Year for his active leadership contribution to PRSA over the past decade and award-winning career spanning nearly 25 years. “Daryl is one of the most respected professionals in our industry serving as a role model for both senior and junior PR executives,” said Rita Tateel, PRSA-LA president.  Pictured Above: Rita Tateel, PRSA-LA president with Daryl McCullough (left) and Kurt Knutsson (right)
KTLA’s Kurt “The Cyber Guy” Knutsson served as host and while emphasizing the ever-evolving impact of the social media revolution that is upon us, he awarded iTunes® Gifts Cards from the podium to attendees sending Twitter “tweets” to his hand-held device.
The non-profit Grandparents as Parents of Canoga Park was awarded the $10,000 Don Perkins Community Service Grant. Constance Farrell, Communications Coordinator for the Los Angeles Conservancy, and Matt Meeks, Director at Bender/Helper Impact, were named winners of the Trevett Award, which honors young public relations professionals from the greater Los Angeles area.
The PRSA-LA PRism Awards recognize public relations excellence in 65 categories & subcategories of Program Campaigns ranging from new product launches, multicultural communications, environmental and healthcare programs to Tactical Programs that include social media, public service announcements and media writing. This year, public relations agencies, corporations, non-profits, foundations, and government organizations submitted a record 250 entries.
Photos: © Getty Images
CONGRATULATIONS TO ALL 2009 SPECIAL AWARD WINNERS!
Best of Show:
Barbie Celebrates 50 Fabulous Years, Mattel and Ketchum PR,
One Time Media or Special Event, Corporate or Brand, $50,000 Budget or Over
Presidents Award:
Ketchum PR
PR Team of the Year:
Mattel, Lauren Doughtery, Michelle Cidoni, Dan Salazar, and Sara Rosales
for Barbie Celebrates 50 Fabulous Years
2009 PR Professional of the Year:
Daryl McCullough, CEO, PainePR
2009 Citizen of the Year:
Father Gregory Boyle of Homeboy Industries, Inc.
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